It is very pleasing to the ears to hear words like ‘organic’, ‘eco-friendly’, ‘green’, ‘non-toxic’, and of course ‘Sustainable’ ……. Isn’t that a beautiful façade they’ve put up? All food packages are sustainable! We see products have been printed Sustainable in font size 12 and the ingredients in font size 6. YES! It is a MYTH! Because 100s of brands are called out for greenwashing every year. It is when a company makes fake claims to be sustainable. The word sustainable has completely lost its meaning and relevance! Now coming to DEVELOPMENT, specifically, economic… Some companies utilized phrases like sustainable to attract clients when they were afraid of losing them and displayed illusions like planting trees. As the UN definition for sustainable development states, ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs …. Is it enough? NO! it's useless. Because it does not define needs! I could call ...